Tag Archives: marketing

BioMEMS by any other name

By Lily | Published: November 11, 2009
In researching microfluidics companies to add to the list, I’ve realized that outside of academia almost no one uses the term BioMEMS when discussing microelectromechanical systems applied to biology. Instead it’s “microfluidics” or “lab on a chip.” The term BioMEMS is a spin-off of the acronym MEMS (Micro-Electro-Mechanical Systems), itself a term that has not [...]
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Recent software ads target pharma

By Lily | Published: June 30, 2009
Yesterday I was at O’Hare Airport in Chicago and noticed a huge ad by Oracle targeting pharma. The ad was a one-line statment that roughly said, “Top 20 pharma companies use Oracle” and echoed the information in this brochure from the Oracle website: Oracle customers include • 20 of the top 20 communication service providers • 20 of [...]
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